Full Description
The second edition of this popular introductory textbook has beenfully revised to provide a totally up-to-date guide to thepractical aspects of promoting health. Focusing on the range ofskills needed to become an effective practitioner, it takes readersstep-by-step through the different settings in which healthpromotion takes place, and the various tools they might employ. Thebook offers accessible and comprehensive coverage of all the keytopics in contemporary health promotion, including chapters onhealth promotion through the lifespan, one-to-one communication,working with groups, using the media and digital technologies,advocacy, and planning and management. As well as incorporating the most recent government policies andinitiatives in public health, the new edition draws on the verylatest literature and statistics. In particular, there is new andexpanded material on issues such as: community initiatives andsocial capital; novel resources offered by digital technologies;health literacy; health in the media; stress in the workplace, andmuch more.Throughout the text there are activities to develop students?understanding and encourage reflective practice. Each chapter openswith a list of the central issues and learning objectives, and keyterms highlighted in the text are clearly explained. Carefullychosen figures and photographs enliven and reinforce the text,while a well-designed website (www.politybooks.com/healthpromotion)offers up-to-date online resources to test and extendstudents? learning.The new edition of Practical Health Promotion will continueto be the ideal and indispensable practical guide to healthpromotion for students at all levels. It will inspire anyoneinvolved with health care to find practical ways of promotingpositive change.
Contents
Introduction PART I Health Promotion Needs Assessment Chapter 1 Health Promotion and Public Health Chapter 2 Epidemiological Tools for Health Promotion Chapter 3 Understanding Health and Illness Behaviours Chapter 4 Health Promotion through the Lifespan PART II Defining Health Promotion Strategy: Health Promotion Methods Chapter 5 One-to-One Communication Chapter 6 Health Promotion with Groups Chapter 7 Mass Media Chapter 8 Print Media Chapter 9 Electronic Media and the Internet Chapter 10 Advocacy PART III Defining Health Promotion Strategy: Settings in Health Promotion Chapter 11 Community settings Chapter 12 Heath-Facility Settings Chapter 13 The Workplace Setting Chapter 14 Settings Used by Children and Young People Chapter 15 Institutional Settings PART IV Implementation, Evaluation and Reflection Chapter 16 Planning and Management of Health Promotion Chapter 17 Evaluation and Reflection References
