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Full Description
Campaign 2000 applies the functional theory of political campaign discourse—analyzing how messages acclaim, attack, or defend—to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.
Contents
Chapter 1 Preface
Part 2 I. Introduction
Chapter 3 1. Overview: A Functional Theory of Political Campaign Discourse
Chapter 4 2. Method and Procedures: Analyzing Acclaims, Attacks, and Defenses
Part 5 II. Primaries
Chapter 6 3. Television Spots
Chapter 7 4. Debates
Chapter 8 5. Web Pages
Chapter 9 6. Radio Spots
Chapter 10 7. Television Talk Show Appearances
Part 11 III. Nominating Conventions
Chapter 12 8. Featured Speakers
Chapter 13 9. Acceptance Addresses
Chapter 14 10. Spouses' Speeches
Part 15 IV. General Election Campaign
Chapter 16 11. Television Spots
Chapter 17 12. Debates
Chapter 18 13. Web Pages
Chapter 19 14. Radio Spots
Chapter 20 15. Television Talk Show Appearances
Part 21 V. Conclusion and Implications
Chapter 22 16. Outcomes and Implications
Chapter 23 References
Chapter 24 Indexes
