Full Description
Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence.
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media.
Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.
Contents
List of Figures and Tables
List of Appendices
Foreword
Preface
Acknowledgments
Part I. Social Media and Social Networking
Chapter 1. Facebook
Chapter 2. Social Media and Persuasion
Chapter 3. The Trivial Pursuits of Mass Audiences Using Social Media
Part II. Social Media and Education
Chapter 4. Social Media in Education
Chapter 5. You Can't Go Back Now
Chapter 6. Tweeting 101
Chapter 7. Cultivating a Community of Learners
Part III. Social Media and Strategic Communication
Chapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic Communications
Chapter 9. Beyond the Press Release
Chapter 10. Marketing and Branding in Online Social Media Environments
Part IV. Social Media and Politics
Chapter 11. Social Media and the Millennial Generation in the 2010 Midterm Election
Chapter 12. Social Media and Youth Activism
Chapter 13. Black Youth, Social Media, and the 2008 Presidential Election
Part V. Social Media and Le
