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Full Description
In this insightful, erudite history of presidential campaign music, musicologist Benjamin Schoening and political scientist Eric Kasper explain how politicians use music in American presidential campaigns to convey a range of political messages. From "Follow Washington" to "I Like Ike" to "I Got a Crush on Obama," they describe the ways that song use by and for presidential candidates has evolved, including the addition of lyrics to familiar songs, the current trend of using existing popular music to connect with voters, and the rapid change of music's relationship to presidential campaigns due to Internet sites like YouTube, JibJab, and Facebook. Readers are ultimately treated to an entertaining account of American political development through popular music and the complex, two-way relationship between music and presidential campaigns.
Contents
Acknowledgments
Preface
Introduction: Why Music Matters
Part One: The Traditional Era of Campaign Music
Chapter 1: The Early Use of "Campaign" Music (1789-1840)
Chapter 2: Campaign Music Post Tippecanoe (1844-1916)
Part Two: The Mass Media Era
Chapter 3: Women's Suffrage&"Wireless" Technology (1920-1948)
Chapter 4: Good Night, And Good Luck (1952-1968)
Chapter 5: Campaign Music Transitions to the Pop Era (1972-1984)
Part Three: The Popular Music Era and Beyond
Chapter 6: The "Canned" CampaignSong (1988-2004)
Chapter 7: Facebook, YouTube, & MySpace, Oh My! (2008 and Beyond)
Chapter 8: Campaign Music of the Past, Present, and Future
Bibliography
Index
About the Authors