Entrepreneurship and Innovation : Readings and Cases （2ND）

Mazzarol, Tim

Tilde Univ Pr（2011/04発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 520 p.
言語 ENG
商品コード 9780734611055
DDC分類 338

Full Description

Entrepreneurship and Innovationof the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.Each chapter begins with a list of learning outcomes and ends with an extensive chapter review. It includes 14 new cases to illustrate and apply the key principles. It includes new chapter on co-operative enterprises (Chapter 12). It uniquely unites entrepreneurship and innovation. It looks at the process of entrepreneurship from both a small and large organisational perspective. It examines the theory and practice of innovation. It gives attention to innovation diffusion theory and to the challenges of commercialisation with disruptive technologies.