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Full Description
The late twentieth century saw charities grow from timid service deliverers into major providers with campaigning teeth. What caused this? How did they gain confidence and strength? In this fascinating history, examined through the eyes of RNIB from 1970 to 2010, Ian Bruce examines the internal drivers and the external socio-political environment that allowed and encouraged this explosion.
Bruce's experience of leading a charity at the forefront of this change, and his participation in the wider charity sector for fifty years as both activist and academic, gives him an unsurpassed understanding of what happened and why. His first-hand knowledge will speak to charity workers as well as academics, covering themes such as the rise of beneficiary power against patronising providers; the change from welfare to rights; the shift from the medical to the social model of disability; and the adoption of social welfare and business professionalisms such as Strategic Planning and Charity Marketing. Today's charities have much to learn from the successes and mistakes of this dynamic period.
Contents
List of Illustrations
Foreword by Matt Stringer, RNIB Chief Executive
Introduction
Part I. Four Decades of Change
1a. 1970-80: How Blind People Took Back Control of RNIB
1b. Progress in the Face of a Dominant Welfare State
2a. 1980-90: Early Adoption of Strategic Planning
2b. Far-reaching Change
3a. 1990-2000: RNIB Can't Do It All
3b. Expansion and Extension
4a. 2000-10: Governance and Merger Revolution
4b. Services: Launches, Relaunches and Closures
Part II. Forty-year Trends in the Charity in Socio-Political Context
5. External Impacts 1970 to 2010
6. Trends within RNIB
7. Strategic and Structural Change
8. Friends and Foes - Campaigning and Lobbying
9. Resources - People and Money
10. Milestones - but a Long Way to Go
Postscript
References
Appendices
List of Organisational Initials and Acronyms
Organisation Chart 1990
RNIB Management Conference Attendance - 1985, 1991, 1997 and 2003
Index
