Full Description
A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.
Contents
The Information Rejection Problem The Ethical Problem The Nothing Shocks Me Problem The Nobody Reads Anymore Problem The Reappraise or Die Problem The Astonish Me Problem The Paradigm Shift Problem The Over-Designed Problem The Groundhog Day Problem
