書籍販売の歴史的視座 Books for Sale (Publishing Pathways)

Mandelbrote, Giles/ Harris, Michael/ Myers, Robin

The British Library Publishing Division（2009/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 256 p.
• 商品コード 9780712350853
• DDC分類 381.4500209

基本説明

The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online in the twenty-first.

Full Description

Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online in the twenty-first.