基本説明
New in paperback. Hardcover was published in 2011. Exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed.
Full Description
Art today is defined by its relationship to money as never before. Prices have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists think ever more strategically about how to advance their careers. Art is no longer simply made, but packaged, sold, and branded. In Art of the Deal, Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. In a new postscript, Horowitz reflects on the evolution of the trade since the book's original release in 2011, shining light on the market's continued ascent as well as its most urgent challenges.
Contents
List of Illustrations xi Preface xiii Acknowledgments xix Notes on Sources xxi Introduction 1 Chapter 1: Video Art 26 Chapter 2: Experiential Art 87 Chapter 3: Art Investment Funds 143 Conclusion 188 Postscript to the Paperback Edition 215 Appendix A: Record Prices for Video Art at Auction, December 2009 229 Appendix B: The Film and Video Collections of Tate and the Whitney Museum of American Art 232 Appendix C: Art Investment Fund Universe 271 Notes 295 Selected Bibliography 347 Index 365
