The Manipulators : A Conspiracy to Make Us Buy

The Manipulators : A Conspiracy to Make Us Buy

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 320 p.
  • 言語 ENG
  • 商品コード 9780671010515
  • DDC分類 659.1

Full Description

This text studies the all-pervasive industry of advertising, from the consumer boom in the 1950s when advertising changed from an art to a science, through to the market researchers who have the general public categorized into buying types on their databases.

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