基本説明
New in paperback. Hardcover was published in 2003. Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Waterlla, and Bryant.
Full Description
A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields.
Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures
Provides an accessible point of entry into this expansive and interdisciplinary field
Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant
Now available in paperback for the course market.
Contents
Notes on Contributors viii
Acknowledgments xiv
Introduction 1 Angharad N. Valdivia
Part I Foundations
1 Feminist Media Perspectives 19 Margaret Gallagher
2 New Horizons for Communication Theory in the New Media Age 40 Denis McQuail
3 From Modernization to Participation: The Past and Future of Development Communication in Media Studies 50 Robert Huesca
4 Tensions between Popular and Alternative Music: R.E.M. as an Artist-Intellectual 72 Robert Sloane
Part II Production
5 Approaches to Media History 93 John Nerone
6 Ethical Issues in Media Production 115 Sharon L. Bracci
7 Digital Capitalism: A Status Report on the Corporate Commonwealth of Information 137 Dan Schiller
8 Media Production: Individuals, Organizations, Institutions 157 D. Charles Whitney and James S. Ettema
9 From the Playboy to the Hustler: Class, Race, and the Marketing of Masculinity 188 Gail Dines and Elizabeth R. Perea
Part III Media Content
10 Selling Survivor: The Use of TV News to Promote Commercial Entertainment 209 Matthew P. McAllister
11 Constructing Youth: Media, Youth, and the Politics of Representation 227 Sharon R. Mazzarella
12 The Less Space We Take, the More Powerful We ll Be: How Advertising Uses Gender to Invert Signs of Empowerment and Social Equality 247 Vickie Rutledge Shields
13 Constructing a New Model of Ethnic Media: Image-Saturated Latina Magazines as Touchstones 272 Melissa A. Johnson
14 Out of India: Fashion Culture and the Marketing of Ethnic Style 293 Sujata Moorti
Part IV Media Audiences
15 Resuscitating Feminist Audience Studies: Revisiting the Politics of Representation and Resistance 311 Radhika E. Parameswaran
16 The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User 337 Sonia Livingstone
17 The Cultural Revolution in Audience Research 360 Virginia Nightingale
18 Practicing Embodiment: Reality, Respect, and Issues of Gender in Media Reception 382 Joke Hermes
19 Salsa as Popular Culture: Ethnic Audiences Constructing an Identity 399 Angharad N. Valdivia
Part V Effects
20 Race and Crime in the Media: Research from a Media Effects Perspective 421 Mary Beth Oliver
21 The Appeal and Impact of Media Sex and Violence 437 Jennings Bryant and Dorina Miron
22 The Role of Interactive Media in Children s Cognitive Development 461 Ellen A. Wartella, Barbara J. O Keefe, and Ronda M. Scantlin
23 The Impact of Stereotypical and Counter-Stereotypical News on Viewer Perceptions of Blacks and Latinos: An Exploratory Study 480 Michael C. Casas and Travis L. Dixon
Part VI Futures
24 Where We Should Go Next and Why We Probably Won t: An Entirely Idiosyncratic, Utopian, and Unashamedly Peppery Map for the Future 495 John D. H. Downing
25 All Consuming Identities: Race, Mass Media, and the Pedagogy of Resentment in the Age of Difference 513 Cameron McCarthy
26 Expanding the Definition of Media Activism 529 Carrie A. Rentschler
27 Realpolitik and Utopias of Universal Bonds: For a Critique of Technoglobalism 548 Armand Mattelart translated from the French by Samira Hassa
28 Intellectual Property, Cultural Production, and the Location of Africa 565 Boatema Boateng
Index 578
