プロジェクト管理者向け提案書の書き方ガイド Bid Writing for Project Managers

Cleden, David

Gower Publishing Ltd（2011/03発売）

• 製本 Hardcover:ハードカバー版／ページ数 270 p.
• 言語 ENG
• 商品コード 9780566092145
• DDC分類 658.723

Full Description

At what stage in the process do commercial projects go wrong? Some of the worst problems (unrealistic objectives, faulty assumptions, and poorly understood constraints) are 'programmed in' at conception when the bid is written, long before the project manager is brought on board. If the bid is misconceived, no amount of clever project management is going to recover the situation. Involving the designated project manager at the bidding stage is becoming the norm in many commercial organizations. Some make the project manager the bid manager so they can direct all aspects of the project's conception. Getting the bid right is the essence of planning for project success, and is the main theme of this book. However, many project managers are unfamiliar with the pitfalls of competitive bidding and don't know how to balance a compelling sales message against a realistic delivery plan. Bid Writing for Project Managers will guide prospective project managers through the bid-writing lifecycle, providing comprehensive guidelines and numerous tips on how to craft a winning bid and how to set the project up with the best possible chance of success.

Contents

Chapter 1 Zen and the Art of Bid Writing; Chapter 2 The Anatomy of a Bid; Chapter 3 Planning to Win; Chapter 4 Analysing the Requirements in Depth; Chapter 5 Developing the Bid; Chapter 6 Establishing the Project Framework; Chapter 7 Estimation Methods; Chapter 8 Realistic Costing and Pricing; Chapter 9 A Structured Approach to Writing the Bid; Chapter 10 Getting the Message Across; Chapter 11 The Management Solution; Chapter 12 Quality Control; Chapter 13 The Transition to a Project;