基本説明
Articulates what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice.
Full Description
In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation, development and production of tangible objects. In the twenty-first century, a designer rarely 'designs something' but rather 'designs for something': in the case of this publication, for change, better experiences and better services. The authors reflect on this recent transformation in the practice, role and skills of designers, by organising their book into three main sections. The first section links Design for Services to existing models and studies on services and service innovation. Section two presents multiple service design projects to illustrate and clarify the issues, practices and theories that characterise the discipline today; using these case studies the authors propose a conceptual framework that maps and describes the role of designers in the service economy. The final section projects the discipline into the emerging paradigms of a new economy to initiate a reflection on its future development.
Contents
Introduction; Introduction to Design for Services; 1.1 A New Discipline; Design for Services: From Theory to Practice and Vice Versa; 2.1 Designing Interactions, Relations and Experiences; Case Study 01 Co-Designing Services in the Public Sector; Case Study 02 Developing Collaborative Tools in International Projects; Case Study 03 Designing Empathic Conversations About Future User Experiences; Case Study 04 Driving Service Design By Directed Storytelling; Case Study 05 Exploring Mobile Needs and Behaviours in Emerging Markets; 2.2 Designing Interactions to Shape Systems and Organisations; Case Study 06 There is More to Service Than Interactions; Case Study 07 How Service Design Can Support Innovation in the Public Sector; Case Study 08 From Novelty to Routine; Case Study 09 Enabling Excellence in Service with Expressive Service Blueprinting; 2.3 Exploring New Collaborative Service Models; Case Study 10 Service Design, New Media and Community Development; Case Study 11 Designing the Next Generation of Public Services; Case Study 12 A Service Design Inquiry into Learning and Personalisation; Case Study 13 Mobile and Collaborative. Mobile Phones, Digital Services and Sociocultural Activation; 2.4 Imagining Future Directions for Service Systems; Case Study 14 Using Scenarios to Explore System Change; Case Study 15 Designing a Collaborative Projection of the 'CitÉ Du Design'; Case Study 16 Enabling Sustainable Behaviours in Mobility Through Service Design; Case Study 17 Supporting Social Innovation in Food Networks; 2.5 A Map of Design for Services; 2.6 What is Design for Services?; 2.7 What Job Profiles for a Service Designer?; Future Developments; 3.1 An Emerging Economy
