International Marketing （1ST）

Kleindl, Brad

South-Western Pub（2006/05発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 328 p.
言語 ENG
商品コード 9780538729154
DDC分類 658.84

Full Description

INTERNATIONAL MARKETING is an ideal resource for anyone seeking success in the business world! It combines the basics of marketing with the realities of the global marketplace and provides industry-specific examples (international economics, promotion, technology, and professional sales) that will prepare you to conquer any challenge that you may encounter.

1. Introduction to International Marketing.2. Environment of International Marketing.3. The Cultural Environment of International Marketing.4. The International Political Economy.5. Assessing Global Market Opportunities.6. International Marketing Strategies.7. Product and Brand Management.8. International Marketing Channels.9. International Marketing Communication.10. Pricing and International Market Payments.11. International Marketing Strategies.12. International Marketing Management.