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Full Description
Author Dorene Ciletti delivers a strong marketing framework and up-to-date business examples in the second edition of MARKETING YOURSELF, helping students discover that selling themselves and their ideas is the key to success in business today. The updated text includes an increased focus on careers. MARKETING YOURSELF helps students make real-world connections to begin networking with professionals, as well as helps to match student interests and aptitudes to appropriate college majors and post-secondary education or training. In addition, "Planning a Career In..." sections incorporate Career Clusters and present the necessary skills, education, work experience and industry opportunities for a variety of business-related career paths. MARKETING YOURSELF enhances classroom instruction with revised topics like leadership, corporate sustainability, social networking, and online career building and networking. The text helps students develop a self-marketing plan and portfolio based on their marketable skills and abilities, helping them chart a course to a successful future.
Contents
1. THE MARKETPLACE.Careers in Marketing-American Eagle Outfitters. Portfolio Project-What is a Portfolio?. The Marketing Connection. The Changing Marketplace. The Current Marketplace.Careers in Marketing-The Green Building Alliance. Portfolio Project-Organizing and Planning. The Economic Environment. Business Development. Management and Leadership.3. DEVELOP YOUR PRODUCT.Careers in Marketing-American Airlines Center. Portfolio Project-Interests, Values, and Careers. Self-Awareness. Values and Goals. Features and Benefits.4. PRODUCT PROMOTION: YOUR SELF-PRESENTATION.Careers in Marketing-Apple. Portfolio Project-Introducing Yourself. A Positive Attitude. Professional Behavior. First Impressions.Careers in Marketing-PNC Financial Services Group. Portfolio Project-Involving Others in Your Portfolio. Identify Market Segments. Research Your Target Market. Explore Opportunities.6. STRATEGY AND PLANNING.Careers in Marketing-Heinz. Portfolio Project-Your Self-Marketing Plan. Positioning Yourself. Your Personal Marketing Plan. Career Trends.7. RESUMES: YOUR PERSONAL ADVERTISEMENT.Careers in Marketing-Staples. Portfolio Project-Your Self-Marketing Plan. Where to Begin. Content and Structure. Resume Formats.8. PRICING YOUR PRODUCT.Careers in Marketing- The TJX Companies. Portfolio Project-Demonstrating Your Value to an Employer. Money and Value. Salary Research. Salary Negotiations.9. PRODUCT PROMOTION: CORRESPONDENCE AND OTHER TOOLS.Careers in Marketing- AT&T. Portfolio Project-Writing Effective Letters. Business Correspondence. Structure and Etiquette. Employment Correspondence.Careers in Marketing- Giant Eagle. Portfolio Project-Answering Tough Interview Questions. Interview Basics. During and After the Interview. Listening and Nonverbal Skills.11. WORKPLACE SUCCESS.Careers in Marketing-Sony. Portfolio Project-Showing Your Portfolio. Starting a New Job. Employment Satisfaction. Issues in the Workplace.12. THE ENTREPRENEURIAL SPIRIT.Careers in Marketing-Avon. Portfolio Project-Demonstrating Your Best Work. Entrepreneurs in Our Economy. Starting a Small Business. Becoming an Entrepreneur.Glossary.Index.
