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基本説明
Rainey advocates a holistic approach to the business environment, arguing that managers must work with all stakeholders, both internal and external, to create long-term success. Illustrated throughout with examples of sustainable business development in action in the Global Fortune 500.
Full Description
In today's highly competitive and dynamic business environments, corporations can no longer afford to rely on the static strategic management constructs of the past. Enterprise-wide Strategic Management is a leading-edge work that shows how business leaders can take better advantage of their opportunities by taking a broader perspective of the world in which they operate. David Rainey advocates a holistic approach to the business environment, arguing that managers must work with all stakeholders, both internal and external, to create long-term success. Including numerous case studies featuring global corporations and small- and medium-sized enterprises (SMEs), the book provides guidance and support in formulating, developing, and implementing business strategies and action plans. It also includes advice on how to develop and deploy strategic management systems, management constructs, and organizational structures. This gives executives, strategic leaders, professionals, and practitioners the tools they need to create value and achieve sustainable success.
Contents
List of figures; List of tables; List of boxes; List of abbreviations; Introduction; Part I. Context: Laying the Foundation and the Underpinnings of ESM: 1. Enterprise-wide strategic management: underpinning and context; 2. Strategic management: historical aspects and contemporary perspectives; 3. Enterprise-wide strategic leadership: creating value and sustainable success; 4. The business environment: a global perspective on leading change; 5. Market spaces: the intersection of the economic and business forces; Part II. Constructs: Strategic Management Process and Essential Elements: 6. Strategic management framework and strategic analysis; 7. Strategic management: strategic formulation - options, mission statements and objectives; 8. Strategy formulation - business strategies and action plans; 9. Strategic implementation and execution; 10. Reflections and concluding comments; Index.
