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基本説明
Contents: Part I. Getting Started/ Part II. Market Power/ Part III. Sources of Market Power/ Part IV. Pricing Strategies and Market Segmentation/ Part V. Product Quality and Information/ Part VI. Theory of Competition Policy/ Part VII. R&D Intellectual Property/ and more.
Full Description
Industrial Organizationaccount of modern industrial organization that blends theory with real-world applications. Written in a clear and accessible style, it acquaints the reader with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. It covers a wide range of topics including recent developments on product bundling, branding strategies, restrictions in vertical supply relationships, intellectual property protection, and two-sided markets, to name just a few. Models are presented in detail and the main results are summarized as lessons. Formal theory is complemented throughout by real-world cases that show students how it applies to actual organizational settings. The book is accompanied by a website containing a number of additional resources for lecturers and students, including exercises, answers to review questions, case material and slides.
Contents
List of figures; List of tables; List of cases; Preface; Part I. Getting Started: 1. What is 'Markets and Strategies'?; 2. Firms, consumers and the market; Part II. Market Power: 3. Static imperfect competition; 4. Dynamic aspects of imperfect competition; Part III. Sources of Market Power: 5. Product differentiation; 6. Advertising; 7. Consumer inertia; Part IV. Pricing Strategies and Market Segmentation: 8. Group and personalized pricing; 9. Menu pricing; 10. Intertemporal price discrimination; 11. Bundling; Part V. Product Quality and Information: 12. Price and advertising signals; 13. Marketing tools for experience goods; Part VI. Theory of Competition Policy: 14. Cartels and tacit collusion; 15. Horizontal mergers; 16. Strategic incumbents and entry; 17. Vertically related markets; Part VII. R&D Intellectual Property: 18. Innovation and R&D; 19. Intellectual property; Part VIII. Networks, Standards and Systems: 20. Markets with network goods; 21. Strategies for network goods; Part IX. Market Intermediation: 22. Markets with intermediated goods; 23. Information and reputation; Appendices: A. Game theory; B. Competition policy; Index.
