Full Description
An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever - to name but a few. The Student's Book comes with a free DVD of video case studies.
Contents
Topic 1. Business Environment: 1. Culture and its impact; 2. Technology and business; Writing 1; DVD Sequence 1; Topic 2. Managing People: 3. Motivation; 4. Human resources; Writing 2; DVD Sequence 2; Topic 3. Managing Cultures: 5. Organisations and their structure; 6. Managing organisations; Writing 3; DVD Sequence 3; Topic 4. Managing Operations: 7. Supply chain management (SCM); 8. Quality management; Writing 4; DVD Sequence 4; Topic 5. Marketing: 9. Marketing strategy; 10. Customer relationship management (CRM); Writing 5; DVD Sequence 5; Topic 6. Accounting and Finance: 11. Accounting; 12. Finance; Writing 6; DVD Sequence 6; Topic 7. Strategies and Decision-making: 13. Decision making; 14. The learning organisation; Writing 7; DVD Sequence 7.
