組織のための戦略的コミュニケーション入門 Strategic Communication for Organizations

LaBelle, Sara/ Waldeck, Jennifer H.

University of California Press（2020/02発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 368 p.
• 言語 ENG
• 商品コード 9780520298521
• DDC分類 658.45

Full Description

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.
 
Grounded in scholarship and organizational cases, this textbook:

focuses on message design
provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
explores how theory and research can be synthesized to inform modern communication-based campaigns

Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Contents

Acknowledgments
Introduction: What to Expect from This Book

PART ONE:
Foundations of Strategic
Communication

1. An Introduction to Strategic Communication
2. Organizational Types and Structures
3. Mission Statements, Organizational Identity
and Image, and Branding
4. Communication Ethics

PART TWO:
Creating, Implementing, and Evaluating
Strategic Messages

5. Organizational Goals and Objectives
6. Selecting and Understanding the Target
Audience
7. Developing and Designing Messages: Using
Persuasion Theory and Evidence-Based
Principles
8. Selecting Channels
9. Cultural Diversity and Stakeholder
Awareness
10. Implementing Campaigns
11. Evaluating Campaigns

Index