Mass Communication Theory : Foundations, Ferment, and Future -- Paperback （Internatio）

Baran, Stanley J./ Davis, Dennis K.

Cengage Learning, Inc（2011/03発売）

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製本 Paperback:紙装版/ペーパーバック版
商品コード 9780495902904

Full Description

MASS COMMUNICATION THEORYInternational Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

SECTION I1. Overview of Mass Communication Theory: Definition, Evaluation, and Understanding.2. Evolution of Mass Communication Theory Through Four Eras.3. The Emerging Media Industries and Mass Society Theory.4. Propaganda and the Development of Media Theory.5. Normative Theories.THEORIES.6. The Emergence of Limited-Effects Theory.7. Focus on Functionalism and Children: Moving Beyond Limited Effects.8. Critical And Cultural Theories Of Mass Communication Emerge.CONTEMPORARY MASS COMMUNICATION THEORY.9.Uses, Reception, and Effects: Audience Theories.10. The Role of Media in the Social World.11. Meaning-Making in the Social World.12. The Future of Media Theory and Research.References.Index.