What I Learned from Sam Walton : How to Compete and Thrive in a Wal-mart World

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What I Learned from Sam Walton : How to Compete and Thrive in a Wal-mart World

Bergdahl, Michael

ウェブストア価格 ¥3,514（本体¥3,195）
John Wiley & Sons Inc（2006/08発売）
外貨定価 UK£ 11.99
ポイント 31pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 237 p.
言語 ENG
商品コード 9780471920168
DDC分類 658.4012

Full Description

Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." -Tracy Mullin, President and CEO, National Retail Federation "Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton." -Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc. Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. P-Price: Don't try to compete on price; differentiate your product selection. O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete. C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees. K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team. E-Expenses: Become obsessed about controlling costs.T-Talent: Recruit constantly and hire people who have both experience and high potential. S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.

Foreword. Preface. Acknowledgments. IntroductionWal-Mart's POCKETS-Strategies and Tactics I Learned From Sam Walton. Chapter 1: Pricing Strategies and Tactics. Chapter 2: Operational Strategies and Tactics. Chapter 3: Cultural Strategies and Tactics. Chapter 4: Key Item/Product Strategies and Tactics. Chapter 5: Expense Control Strategies and Tactics. Chapter 6: Talent Strategies and Tactics. Chapter 7: Service Strategies and Tactics. Conclusion. Appendix: Competitive Business Strategies and Tactics Self-Assessment to Help You Evaluate Your Ability to Compete and Survive Against Wal-Mart. Notes. About the Author. Index.