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Full Description
The job of professional personal chef is one of the fastest growing careers in foodservice. People are choosing to become personal chefs in order to have a culinary career on their own terms, with a self-determined schedule and freedom from restaurant strictures. Not only do personal chefs have the chance to work with food in a more creative, personalized way, they are also able to approach their careers with a more entrepreneurial business sense. Written by Candy Wallace, the founder and Executive Director of the American Personal and Private Chef Association (APPCA) and Greg Forte, CEC, CCE, AAC, The Professional Personal Chef offers the definitive guide for starting and growing a successful professional personal chef business. It covers the skills and competencies required for the American Culinary Federation's Personal Certified Chef certification, and lays out a practical road map for this challenging but rewarding career.
Filled with resources rich in detail, this useful and engaging text covers:
The evolution of the professional personal chef career path
The benefits and disadvantages of various forms of business ownership
Operating legally
Writing an effective business plan
Creating a vision statement, mission statement, and elevator speech for your personal chef business
Managing and securing finances
Identifying target markets and revenue streams
Developing marketing and sales plans and quality customer service
A day in the life of a personal chef
In each chapter, learning outcomes, key terms, and review questions reinforce the key concepts. From the Field features present interviews and real world experiences from working personal chefs.
A complete instructor support package providing business resources, syllabi, and project suggestions is posted on a companion Web site at www.wiley.com, and also offers sample business plans, recipes for menus, forms, and other useful documents.
Culinary arts instructors seeking a classroom text, as well as individual culinary professionals and amateurs interested in starting or growing a personal chef business, will find The Professional Personal Chef the essential A-to-Z guide to this exciting career.
Contents
Chapter 1. The Evolution of the Personal Chef. Chapter 2. Forms of Ownership.
Chapter 3. Operating Legally.
Chapter 4. The Business Plan.
Chapter 5. The Big Three.
Chapter 6. Finances.
Chapter 7. Identifying Your Market.
Chapter 8. Sales & Service Process.
Chapter 9. Marketing.
Chapter 10. Customer Service.
Chapter 11. A Day in the Life of a Personal Chef.
Chapter 12. Revenue Streams.
Appendix.
Index.
