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Full Description
Signage and Wayfinding Design is a comprehensive and accessible resource that enables readers to apply a standard, proven design process to large and small projects in an efficient and systematic manner. Environmental graphic design is the development of a systematic, visually cohesive graphic communication system for a given site within the built environment. Increasingly recognized as a contributor to well-being, safety and security in unfamiliar and high-stress environments, EGD is also being used to extend and reinforce the brand experience.
Contents
Foreword. Acknowledgments. Introduction. 1 What Is Environmental Graphic Design? The Spectrum of EGD Activity. The Importance of EGD Today. You Can't Learn This in College. What's Ahead in This Book. 2 The Design Process. The Client Is Part of the Process. The Design Process Applied to EGD. Phase 1: Data Collection and Analysis (Predesign). Phase 2: Schematic Design. Phase 3: Design Development. Phase 4: Documentation. Phase 5: Bidding (Postdesign). Phase 6: Fabrication/Installation Observation. Phase 7: Postinstallation Evaluation. Chapter Wrap-Up. 3 Overview of the Signage Pyramid Model. Genesis of a Design Approach. The Signage Pyramid's Component Systems. The Signage Pyramid and Resource Allocation. Chapter Wrap-Up. 4 The Information Content System. Kinds of Sign Information Content. Hierarchy of Content. Developing the Sign Information Content System. Navigation: Message Hierarchy and Proximity. Other Factors Affecting the Sign Information Content System. Pictorial Information Content. Signage Master Plans. Chapter Wrap-Up. 5 The Graphic System. Typography Overview. Choosing a Typeface. Typographic Treatment. Typographic Considerations in Signage for Nonsighted and Low-Sighted People. Symbols and Arrows. Diagrams. Other Graphic Elements. Color. Layout. Overview of Signage Graphic Application Process. Chapter Wrap-Up. 6 The Hardware System. Shape. Connotations of Form. Sign Mounting Considerations. Sign Size Considerations. Sign Lighting Overview. Sign Materials Overview. Basic Sign Materials. Electronic Message Display Devices. Stock Sign Hardware Systems. Sign Materials and Codes. Overview of Coatings and Finishes Applied to Signs. Chapter Wrap-Up. Project Credits. Bibliography. Index.
