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Praise for BLUEPRINT TO A BILLION "A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company."
—Howard Lester, Chairman, Williams-Sonoma, Inc.
"If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more."
—Joe Scarlett, Chairman of the Board, Tractor Supply Company
"Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies."
—Professor John Quelch, Senior Associate Dean, Harvard Business School
"Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies."
—William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com
"Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways."
—David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley
Contents
Foreword ix
Preface xi
Acknowledgments xvii
1 The Blueprint Thesis: A Different Approach to Growth 1
Part One Create and Sustain a Breakthrough Value Proposition 23
2 The Blueprint Value Proposition 25
Part Two Create and Sustain Exponential Revenue Growth 51
3 Exploit a High-Growth Market Segment 53
4 Marquee Customers Shape the Revenue Powerhouse 75
5 Leverage Big Brother Alliances for Breaking into New Markets 105
Part Three Seizing the Opportunity to Create Exponential Returns 129
6 Becoming the Masters of Exponential Returns 131
7 The Management Team: Inside-Outside Leadership 155
8 The Board: Comprised of Essentials Experts 183
9 Linking the 7 Essentials 189
10 Blueprint Companies for the Next Decade and Your Part in Them: An Epilogue 213
Appendix A Top 100 Blueprint Companies 223
Appendix B Delivering Breakthrough Benefits Drives Exponential Growth 227
Appendix C Assessing Management's Focus, Drive, and Ability 233
Appendix D Methodology 237
Endnotes 243
Index 253
