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基本説明
Find out how Japan reshaped its mobile industry and draw lessons and learn its economic implications and what is next from the leaders in the field (Yahoo, NEC, Sanyo, Kyocera, Takahashi, Maki, Access, G-Mode, Nanomedia, Qualcomm, FeliCa, etc...).
Full Description
Valuable lessons from Japan's mobile industry yield 6 Immutable Laws for Mobile Business globally Japan's mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years. This book helps cut through the many myths and all of the hype surrounding Japan's mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication helps you understand the Six Immutable Laws of Mobile Business. These will help you and your business successfully navigate the challenges that the world's Wireless Revolution brings. From Law #1 through Law #6, authors Philip Sugai, Marco Koeder, and Ludovico Ciferri will help guide you to distinguish mobile myth from mobile fact, micro developments from macro trends, and regional characteristics from universal truths.
The book highlights Japan's incredible efforts to offer consumers complex, high-tech devices with enriched services that are nonetheless elegant and easy to use, a quest which the authors have labeled "Simplexity." Based on their interviews and observations, the authors assert that, "Simplexity will be what truly empowers individual users through their mobile devices.
Filled with case studies exploring all aspects of the Japanese mobile industry, this unique publication points carriers and content and service providers towards successful business models and practices for today's and tomorrow's mobile Internet.
This book is the beginning of the conversation of The Six Immutable Laws of Mobile Business, which is regularly being updated and expanded upon at:www.siximmutablelaws.com
Contents
Foreword vii
Preface xi
Acknowledgments xiii
Introduction xv
Chapter 1 Immutable Law No. 1: Value Over Culture 1
Chapter 2 Immutable Law No. 2: The Law of the Ecosystem 22
Chapter 3 Immutable Law No. 3: Mobility Empowers 58
Chapter 4 Immutable Law No. 4: The Value of Time Zones 91
Chapter 5 Immutable Law No. 5: Mobile-Specific Business Models are Essential 106
Chapter 6 Immutable Law No. 6: The Future is Simplexity 134
Chapter 7 Parting Thoughts 174
Bibliography 189
Index 191
