Creating and Capturing Value : Perspectives and Cases on Electronic Commerce

Saloner, Garth/ Spence, A.Michael

John Wiley & Sons Inc（2002/08発売）

• 製本 Hardcover:ハードカバー版
• 言語 ENG
• 商品コード 9780471428190
• DDC分類 658.872

Full Description

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution. Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.

Contents

Part I: PERSPECTIVES; Introduction; Chapter 1. Technological Drivers of Change; Chapter 2. Creating Value: Economics of Internet-Based Commerce; Chapter 3. Capturing Value: Market Structure and Competition; Chapter 4. Creating and Capturing Value in the Supply Chain; Part II: CASES; Overview of the Cases; Section 1. Technology and Logistics; ERP Overview; SAP and the Online-Procurement Market; Siebel Systems, Inc; QRS Corporation; AOL: The Emergence of an Internet Media Company; Webvan: The New and Improved Milkman; Section 2. Markets and Channels; Online Auctions; E-Markets 2000; Pricing and Branding on the Internet; GAP.com; Nike-Channel Conflict; Disintermediation in the U.S. Auto Industry; Section 3. Strategy and Organization; E-Commerce Building Blocks; Karen Brown; Broker.com; BabyCenter; HP E-Services.Solutions; Cisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures; Tradeweave; Section 4. Public Policy Issues; DoubleClick and Internet Privacy; eBay and Database Protection; Internet Taxation.