Full Description
Complete coverage of basic design principles illustrated by student examples
Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
Contents
Introduction 15
What Is Graphic Design? 15
What Do Graphic Designers Do? 16
I Want to Be a Graphic Designer—Where Do I Begin? 16
The Design Process 17
Why Bother with Such a Long Process When I Just Like to Make Things? 20
Why Should I Do These Assignments? 20
Section 1: The Elements and Principles of Design 23
Star Symbol/Susan Merritt, San Diego State University, San Diego 26
Object Semantics/Kermit Bailey, North Carolina State University, Raleigh 34
Symbol Design/Lisa Fontaine, Iowa State University, Ames 38
Lettermark/Susan Merritt, San Diego State University, San Diego 43
Vinyletteror/Kenneth Fitzgerald, Old Dominion University, Norfolk 49
Letterform as Shape/Jan Conradi, State University of New York at Fredonia 53
Concert Poster/Arnold Holland, California State University, Fullerton 58
Design History Chair/Hank Richardson, Portfolio Center, Atlanta 63
Section 2: Typography as Image 67
Shaping Words/Richard Ybarra, Art Institute of California, San Diego 68
Newspaper Stories—A Typographic Workshop/Jürgen Hefele, Fachhochschule Augsburg, Germany 70
Typographic Self-Portrait/Esen Karol, Mimar Sinan University, Istanbul, Turkey 76
Typographic Self-Portrait/Elizabeth Resnick, Massachusetts College of Art, Boston 79
Typeface Poster/Hyun Mee Kim, Samsung Art and Design Institute, Seoul, Korea 83
Directions Poster/Frank Baseman, Philadelphia University, Philadelphia 86
Poetry in Motion/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston 91
Section 3: Creative Wordplay 97
Descriptive Pairs/Elizabeth Resnick, Massachusetts College of Art, Boston 99
Letters as Image/Hyun Mee Kim, Samsung Art and Design Institute, Seoul 102
Concrete Poetry/Kenneth Fitzgerald, Old Dominion University, Norfolk 105
Arthur Murray Dance Advertisement/Frank Baseman, Philadelphia University, Philadelphia 109
CD Cover: Typographic Music/Heather Corcoran, Washington University, St. Louis 114
Section 4: Word and Image 121
Word and Image/Elizabeth Resnick, Massachusetts College of Art, Boston 123
Book Cover Design: The Interpretation of Dreams by Sigmund Freud/Elizabeth Resnick, Massachusetts College of Art, Boston 127
Book Cover Design: Einstein's Dreams by Alan Lightman/Elizabeth Resnick, Massachusetts College of Art, Boston 131
Postage Stamp Design: A Celebration of Cultural Diversity in America/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston 135
Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science/Elizabeth Resnick, Massachusetts College of Art, Boston 140
Stamp Design/Michael Burke, Fachhochschule Schwäbisch Gmünd, Germany 145
Sculpture Poster/Tom Briggs, Massachusetts College of Art, Boston 148
Gardening Poster/Karen Berntsen, Carnegie Mellon University, Pittsburgh 151
The Kitchen of Meaning Exhibition Poster/Kermit Bailey, North Carolina State University, Raleigh 154
Section 5: Grid and Visual Hierarchy 159
Typographic History Spread/Elizabeth Resnick, Massachusetts College of Art, Boston 160
Two-Sided Typeface Poster/Judith Aronson, Simmons College, Boston 165
Three Type Specimens/Carol Sogard, University of Utah, Salt Lake City 174
Visual Poetry Calendar/Peggy Re, Beth Hay, University of Maryland, Baltimore County 178
The Science Lecture Series Posters/Elizabeth Resnick, Massachusetts College of Art, Boston 187
Book: Lewis and Clark/Heather Corcoran, Washington University, St. Louis 191
Journey Journal/Gülizar Çepoğlu, London College of Printing, London 195
Section 6: Visual Advocacy 201
The Literacy Poster: Learn to Read/Elizabeth Resnick, Massachusetts College of Art, Boston 203
Human Rights Poster/Elizabeth Resnick, Massachusetts College of Art, Boston 208
Designing Dissent: Advocacy Poster Series/Elizabeth Resnick, Massachusetts College of Art, Boston 212
Happy Deutschland/Jürgen Hefele, Fachhochschule, Augsburg, Germany 218
Three-dimensional Direct Response (Mail) Solicitation/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston 221
Tolerance Bus Shelter Poster/Frank Baseman, Philadelphia University, Philadelphia 228
Bibliography 235
Instructor Contact Information 247
Index 249
