ミクロ経済理論と応用（第７版・テキスト） Microeconomics : Theory & Applications （7TH）

Browning, Edgar K./ Zupan, Mark A.

John Wiley & Sons Inc（2001/07発売）

• 製本 Hardcover:ハードカバー版／ページ数 590 p.
• 言語 ENG
• 商品コード 9780471389163
• DDC分類 338.5

Full Description

Apply microeconomic theory to everyday life! Praised for its many lively, real-world applications, no other text makes microeonomics as interesting, and relevant, as Browning & Zupan's MICROECONOMIC THEORY AND APPLICATIONS. Here are just a few of this edition's new applications: The Rise of Mail Order and Online Shopping Keeping Bugs Bunny and the Back Street Boys at Bay in Canada Network Effects, the New Economy, and the Microsoft Antitrust Case The New Economy and a Negative U.S. Savings Rate Marginal and Average Products in Major League Baseball The Cost of Dealing with Global Warning Why Electric Bills in California Increased after Deregulation Priceline.com, Project Purple Demon, and Online Intertemporal Price Discrimination Software and Soft-Money Political Contributions Hollywood and Home Videos Napster: Nipping or Nudging Economic Efficiency?

Contents

Preface. Acknowledgments. An Introduction to Microeconomics. Supply and Demand. The Theory of Consumer Choice. Individual and Market Demand. Using Consumer Choice Theory. Exchange, Efficiency, and Prices. Production. The Cost of Production. Profit Maximization in Perfectly Competitive Markets. Using the Competitive Model. Monopoly. Product Pricing with Monopoly Power. Monopolistic Competition and Oligopoly. Game Theory and the Economics of Information. Using Noncompetitive Market Models. Employment and Pricing of Inputs. Wages, Rent, Interest, and Profit. Using Input Market Analysis. General Equilibrium Analysis and Economic Efficiency. Public Goods and Externalities. Mathematical Appendix. Answers to Selected Problems. Index.