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Full Description
The first book to focus on the entire process of lead management, not just front-end advertising and marketing Comprehensive and revolutionary, the three-step Real Estate Rainmaker system illustrates tested and proven techniques every sales person can use immediately. It also illustrates how readers can avoid the biggest mistake most salespeople make when they advertise properties alone--without the wider appeal of a direct response offer. Real Estate Rainmaker details twelve easy techniques to increase advertising results for no additional cost with proven direct response and lead generation techniques. Includes direct response copywriting and design, telemarketing, brochures, building a customer data base, and more. Dan Richard (Fairfax, VA) is founder and President of Gooder Group, a publisher of real estate marketing materials, featuring six monthly real estate newsletters and a wide selection of marketing tools, including brochures and handbooks.
Contents
3-STEP RAINMAKER LEAD SYSTEM. Nine Deadly Truths That Could Kill Your Business. A Better Way: All You Do Is Close. STEP 1: CREATE CUSTOMERS WITH LEAD GENERATION. Media Strategies to Win in Any Market. Offer Strategies That Attract Prospects Like a Magnet. Creative Strategies to Beat the Competition Every Time. STEP 2: CAPTURE CUSTOMERS WITH PROSPECT FOLLOW-UP. Customer Conversion Strategies to Maximize Sales. Shooting Fish in a Barrel. STEP 3: KEEP CUSTOMERS WITH LONG-TERM CONTACT. Customer Retention Strategies for Optimum Profits. Creating a Perpetual Referral Machine. WRITING A MARKETING PLAN IN SIX EASY MORNINGS. Morning #1: Benchmarks. Morning #2: Objectives. Morning #3: Customers. Morning #4: Strategies. Morning #5: Budget. Morning #6: Case Studies. GROWING YOUR PRACTICE TO SELL. Building a Real Estate Rainmaker Trophy Database. Exit Strategies to Cash In Or Cash Out. Real Estate Rainmaker Resource Guide. Afterword by Steve Murray Index. About the Author.
