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Full Description
In a world where ridiculously hyped tomes promising instant financial euphoria for ordinary citizens now vie with counsel on health and sex in every bookstore, old-fashioned common sense still takes the prize. Most of the would-be gurus, not to mention their customers, would hare been better off to read this one first." -From the foreword by Louis Rukeyser Timeless, common sense investment advice from an uncommonly sensible market observer "The small investor frequently inquires whether a particular stock represents a safe speculation. His is a fantastic quest, something like a search for dry water, or still motion." "The success magazines are seemingly developed on the theory that, if everyone works diligently enough, 110 million bank presidencies will open up." ".unless their judgment is extraordinarily discriminating, those who 'get in on the ground floor' are more than likely to end up in the basement." "To succeed fully, an individual must gain control of himself and regulate potential wayward tendencies which exist more or less in all individuals and which, if uncontrolled, lead him astray financially. Before he can obtain economic independence through his own efforts, he must first be master of his own soul.
Contents
WHY INVEST?-A COMMON SENSE PROBLEM.
A Common Sense View of Money.
When to Enjoy the Fruits of Your Labor.
Legitimate Objectives of Thrift.
Outlets for Surplus Funds.
The Mind of the Small Inventor.
The Radical and His Bonds.
DONT'S FOR INVESTORS-AND A FEW AFFIRMATIONS.
Tests of a Safe Investment.
Why Not Get Rich Quick?
Investing Without Red Tape.
Investment Programs for Rich and Poor.
When to Switch from Stocks to Bonds.
How to Select an Honest Broker.
How to Detect a Security Charlatan.
Bucket Shops-and How to Keep Out of Them.
High Finance-and the Public Good.
Has the Day of Opportunities Passed?
A Formula for Effective Thrift.
FINANCIAL KNOWLEDGE AS A TOOL.
Secrets of the Financial Page.
Some Fallacies of the Investment Column.
The Story Behind the Figures in a Financial Report.
Soothsayers in Wall Street.
Half Truths About Wall Street Affairs.
Big Business Flirts with Virtue.
Lessons From the Lives of Field Marshals of Industry.
The Customer Buys the Plant.
Banks for the Impecunious.
"One Dollar Down And-."
Avoiding Bankruptcy in the Pantry.
Picking Your Employer and Your Job.
How to Turn Old Age from a Defeat Into a Triumph.
On the Alleged Root of All Evil.
Books as Stepping Stones to Business Success.
Appendix.
Bibliography.
Glossary.
Bond Yield Formula.
Bond Interest Table.
Table Showing Return on Dividend-Paying Stocks.
Index.
