Counterfeiting Exposed : Protecting Your Brand and Customers

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Counterfeiting Exposed : Protecting Your Brand and Customers

Hopkins, David M./ Kontnik, Lewis T./ Turnage, Mark T.

ウェブストア価格 ¥6,329（本体¥5,754）
John Wiley & Sons Inc（2003/04発売）
外貨定価 US$ 34.95
ポイント 57pt

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製本 Hardcover:ハードカバー版／ページ数 304 p.
言語 ENG
商品コード 9780471269908
DDC分類 658.473

Full Description

A clear and compelling guide to the complex world of counterfeiting
This book provides readers with an overview of the complex subject of counterfeiting in the twenty-first century-not the traditional notion of counterfeiting fake currency, but the counterfeiting of luxury goods, pharmaceuticals, engine parts, etc. Filled with compelling stories such as how Glad trash bags have been faked as part of a scheme to launder drug money, this book offers real-world examples of how counterfeiting can occur and how readers can protect their products and brands from it. Leaving no stone unturned, this valuable resource also provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line.
David M. Hopkins (Denver, CO) is Director of International Business Programs in the Daniels College of Business at the University of Denver. Lewis T. Kontnik (Greenwood Village, CO) is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter that covers counterfeiting prevention issues.
Mark Turnage (Denver, CO) is the CEO of Applied Optical Technologies PLC, one of the largest providers of anti-counterfeiting technology to governments and companies worldwide.

Foreword. Acknowledgments.

Preface.

PART ONE: AN INTRODUCTION TO PRODUCT COUNTERFEITING AND THE THREAT TO BRAND VALUE.

Chapter 1. If You Can Make It, They Can Fake It.

Chapter 2. Creating and Protecting Brands.

PART TWO: PRODUCT COUNTERFEITING AS A PROBLEM IN SPECIFIC INDUSTRIES.

Chapter 3. Branded and Luxury Goods.

Chapter 4. Pharmaceuticals.

Chapter 5. Replacement Parts and Consumables.

Chapter 6. Copyright and Digital Products.

PART THREE: THE ECONOMIC CONSEQUENCES OF COUNTERFEITING.

Chapter 7. The Economic Consequences of Counterfeiting.

Chapter 8. The Social Consequences of Counterfeiting.

PART FOUR: PROTECTING YOUR BRAND AND CUSTOMERS.

Chapter 9. Organizing to Address the Problem.

Chapter 10. Utilizing Private Investigators.

Chapter 11. Legal Remedies.

Chapter 12. Anticounterfeiting Technology Solutions.

Chapter 13. What Governments and Multilateral Institutions Can (and Can't) Do.

PART FIVE: CONCLUSION.

Notes.

Index.