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Full Description
China has attracted many businesses and investors since it started its open market policy. This book explores the business environment, marketing and management perspectives which managers have to deal with when they work in China. It outlines how managers need to understand the management techniques and issues they face in China. This book covers topics from political, cultural and legal, to consumer behaviour and retail market in China.
Contents
Partial table of contents:; ENVIRONMENT; The Changing Economic Environment in People's Republic of China; Stock Markets in China; Chinese Accounting Standards; Chinese Cultural Value; Changing Consumer Value in New Business Environment; MANAGEMENT; Confucianism and Management; Managing Political Risks in the PRC; MARKETING; Reforms in Distributive System in China; Consumer Behaviour in Retailing Service - The Case of Time in Hong Kong and China; INTERNATIONAL BUSINESS; Development of Foreign Technology Imports in China; Impact of PRC's Tax System.
