Play to Win : The Nonprofit Guide to Competitive Strategy

LA Piana, David/ Hayes, Michaela (CON)

Jossey-Bass Inc Pub（2010/04発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 240 p.
• 言語 ENG
• 商品コード 9780470889671
• DDC分類 361

Full Description

Play to Win offers nonprofit leaders the help they need to develop their organization's unique competitive advantages and to use the power of competitive strategies to build their organization's capacity for advancing its mission. This book offers a clear description of competition and discusses its practical, ethical, and political ramifications within the nonprofit sector. It demonstrates how, by being a more effective competitor, a nonprofit can enhance its chances for both programmatic and financial success. Play to Win is filled with practical tools for assessing a nonprofit's position in the marketplace and developing winning competitive strategies. Read a Charity Chanel review:

http://charitychannel.com/publish/templates/?a=4864&z=25

2006 Terry McAdam Award Honorable Mention:

http://www.allianceonline.org/publications/mcadam06.page

Contents

Figures, Tables, Exhibits, and Worksheets. Preface: Why a Book About Nonprofit Competition?

Acknowledgments.

The Authors.

PART ONE: UNDERSTANDING COMPETITION IN THE NONPROFIT SECTOR.

1. The Limits of Collaboration.

2. Competition Out of the Closet.

3. The Competitive Continuum.

PART TWO: ASSESSING YOUR COMPETITIVE POSITION.

4. Your Organization's Competitive Position.

5. Competing with Individual Organizations.

6. Benchmarking Against the Field.

PART THREE: DEVELOPING COMPETITIVE STRATEGIES.

7. Customers.

8. Third-Party Payers.

9. Human Resources.

10. The Media and the Public at Large.

Conclusion: Awakening to Competitive Strategy.

References.

Additional Resources.

Index.