Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more.* Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship * Reveals how an effective philanthropic program and commitment can be incorporated in any organization * Contains a comprehensive review of the information corporations need to make informed decisions about giving The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.
Table of Contents
Introduction: Why More Corporations Are Giving v
1 Why Should a Business Give at All? 1 (22)
2 What's the Right Amount to Give? 23 (19)
3 Who Decides What Gets Funded? 42 (16)
4 What's the Right Role for the CEO? 58 (19)
5 Who Should Administer Company Donations? 77 (14)
6 Does a Company Need a Foundation? 91 (14)
7 Should a Company Donate Products or 105(26)
8 How Much Should a Company Donate for 131(12)
Dinners and Events?
9 Should a Company Fund the United Way, or 143(20)
Are There Better Alternatives?
10 How Should a Company Respond to a 163(24)
11 Can a Company Measure What Works? 187(19)
12 How Should a Company Communicate Its 206(17)
13 What If a Company's Profits Tank? 223(11)
14 Conclusion: The Nun's Tzedakah 234(7)
About the Author 251(2)
Businesses Index 253(2)
Nonprofit Organizations Index 255(4)
Subject Index 259