This book looks at changing managerial styles in business and the predominance of risk aversion behavior over risk taking behavior. The author explores the various reasons (regulation and media scrutiny among them) that corporations are becoming more timid and analyzes the consequences this could have on the future of innovation and technological development in the business future.
Table of Contents
Introduction: The Rise of the Cautious
PART ONE: THE RE-REGULATION OF THE CORPORATION.
The New Dynamic of Regulation.
Self-Regulation: Entrenching Caution.
The Rise of Risk Management.
Managing for Shareholder Value: The New
Financial Risk Aversion.
PART TWO: A TIMID APPROACH TO MARKETS.
Industry in Defensive Mode.
The New Obsession with the Customer.
The Dumbing-Down of Innovation.
Fear of Growth.
PART THREE: EXPLAINING AND CHALLENGING RISK
A Crisis of Self-Belief.
Conclusion: Challenging the Culture of Risk