企業イベント活用術:経営者向けガイド<br>The Executive's Guide to Corporate Events & Business Entertaining : How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New

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企業イベント活用術:経営者向けガイド
The Executive's Guide to Corporate Events & Business Entertaining : How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New

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  • 製本 Hardcover:ハードカバー版/ページ数 300 p.
  • 言語 ENG
  • 商品コード 9780470838488
  • DDC分類 659.2

Full Description


An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce. Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately.Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining. The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.

Table of Contents

    Acknowledgments.
Preface.
Chapter One. The Evolution of Business
Functions and the Ways They can Be Used to
Successfully Drive Business Growth.
Section 1: Traditional Business Functions:
What They Are and the Returns They Can
Bring.
Section 2. Advanced Business Functions:
What They Are and the Returns they Can
Bring.
Chapter Two. How to Qualify Your Company
Objectives for a Proposed Business Function.
Chapter Three: Selecting Events to
Successfully Meet Specific Company
Objectives.
Section 1. Traditional Business Functions.
Section 2. Advanced Business Functions.
Chapter Four. Taking Stock and Planning
Ahead.
Chapter Five. Spending Your Company's
Dollars Where They Matter Most.
Chapter Six. Identifying Potential
Landmines.
Chapter Seven. Protecting Yourself and Your
Company from Red-Flag Areas.
Chapter Eight. Benefiting from a
Competitive Analysis.
Chapter Nine. Exceeding Expectations
Through Execution.
Chapter Ten. Establishing Codes of Conduct
and Setting Company Standards.
Chapter Eleven. Tracking and Analysing Your
Results.
Conclusion.
Appendix.
Index.9780470838488