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Full Description
Insight and analysis on the strategies that have led to China's rapid economic expansion China's rapid economic growth has made it a vital market for the biggest multinational corporations, most of which have invested heavily in China. Yet those corporations face their toughest competition not from other multinationals, but from China's own homegrown businesses. China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. To paraphrase Sun Tzu, it is best to know one's enemy. Made in China gives executives at multinationals the inside insight they need to compete with China's homegrown businesses before they lose out. Winter Nie (Lausanne, Switzerland) is a professor in the Operations and Service Management programs at IMD. Katherine Xin (Shanghai, China) is a professor at IMD with extensive teaching, research, and consulting experience at universities and companies around the world. Lily Zhang (Shanghai, China) is a Research Associate at IMD.She has worked at Dow Jones China for more than four years and as a journalist for The Economist Group for two years.
Contents
Part IChapter 1: Wahaha: Danone's Dream Partner and Nightmare Market Segmentation: The Success of a School-Run Factory Pure Water: the Way to Brand Extension Future Cola: Sharing the China Market with Pepsi and Coke A Decade of Collaboration with Danone Was in Trouble Chapter 2: Nice: P&G's Firece Local Competitor Product Differentiation: The Rising of a Workshop Factory Winner of the Laundry Detergent Market over P&G and Unilever Move up into the High-End Market Chapter 3: Taobao: the eBay Killer Taobao: Alibaba's Defense Differentiation From the Competitor Unique Corporate Culture The Advertisement War Huge Market Potential Brought by Big Market Share eBay China or China piece of a global eBay Chapter 4: Who Are They? Chinese POEs: MNC's Main Competitors in the China Market Small- and Medium-Sized POEs: Your Potential Rivals Research Methodology The Role of Private-Owned Enterprises in China's National Economy Part II: The Evolvement of Entrepreneurship in China Chapter 5: The Development of Chinese Commerce A Brief Historic Background The Cultural Revolution The Period of Reform and Opening-up Chapter 6: Three Stories The Story of Michael Ma The Story of Liu Qiongying The Story of Hou Zhengyu Part III: Understanding Entrepreneurs in Today's China Chapter 7: Who Are the Typical Entrepreneurs? Entrepreneurs of Grassroots Background Experts-Turned Entrepreneurs Official-Turned Entrepreneurs Professional Managers-Turned Entrepreneurs Chapter 8: Business Model Startup Capital Business Model Business Models with Chinese Characteristics American Models do not work Business model Transformation Building Organizational Capability Corporate Governance Bottlenecks Part IV: Threats and Opportunities for MNCs: Competition and Cooperation with Chinese Entrepreneurs Chapter 9: Individual Characteristics for Their Success Ambition for Big Goals Breakaway from the Traditional System Risk Taker: Just Do It Diligent and Hardworking Crave for Success, Never Surrender to Defeat Credibility & Brotherhood Cultivate and Effectively Use Guanxi Chapter 10: How Can MNCs Compete with Them? The Strengths of Chinese Startup POEs The Weaknesses of Chinese Startup POEs Chapter 11: How Can MNCs Collaborate with Them? The Possible Collaborative Opportunities with Chinese POEs Potential Caveats of Cooperating With Chinese POEs Appendix A: Interview Questions Appendix B: List of Companies Bibliography
