Future Unwrapped : Why the Future is More Certain than You Think -- Hardback

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Howard, Melanie/ Woudhuysen, James

John Wiley and Sons Ltd（2011/08発売）

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製本 Hardcover:ハードカバー版
商品コード 9780470745656

Full Description

'The Future Unwrapped' provides a lively polemic on the importance of forecasting to the future. The authors demonstrate how and why properly constructed analysis of the future operating environment is an essential first step to improving competitiveness and performance in an ever-globalising world.