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Full Description
Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox's new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen?
Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change:
• Audit - where are you really at with gender balance now?
• Awareness - Opening your eyes to what better gender balance could mean for your company
• Alignment - Ensuring the buy-in that will bring about real results and change
• Sustain - Building gender diversity into corporate DNA
This lively, hands-on guide is packed with research and case-studies showing how some of the world's biggest blue-chip firms have done it.
Women are most of the talent and much of the market - you need this book.
Contents
Dedication ix
Foreword xi
Acknowledgements xv
Introduction 1
Part I: Audit 15
Chapter 1: What's the Balance? 17
Chapter 2: What Do Others Do? 49
Chapter 3: What Do We Say? 77
Part II: Awareness 95
Chapter 4: Why Should Business Care? 97
Chapter 5: Leading Gender Bilingual 129
Chapter 6: Working Gender Bilingual 159
Chapter 7: The Action Plan 191
Part III: Alignment 213
Chapter 8: Training 215
Chapter 9: Talent 235
Chapter 10: Markets 275
Part IV: Sustain 315
Chapter 11: Communicating 317
Chapter 12: Measuring 339
Chapter 13: Rewarding 355
Conclusion 369
Notes 373
Bibliography 387
Index 395
