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Full Description
The new generation of CSR
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.
Provides a 'second generation' approach to CSR that will breathe new life into the movement
Can increase the effectiveness of CSR as a strategy to create positive change in society through business
Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these
Contents
List of boxes, cases, figures and tables ix Foreword by Jeffrey Hollender xi
Acknowledgements xvii
About the author xviii
Part I: The call to responsibility 1
1 Our ability to respond 3
Part II: The ages and stages of CSR 21
2 The age of greed 23
3 The age of philanthropy 49
4 The age of marketing 73
5 The age of management 95
6 The age of responsibility 131
Part III: The principles of CSR 2.0 153
7 The principle of creativity 155
8 The principle of scalability 189
9 The principle of responsiveness 221
10 The principle of glocality 249
11 The principle of circularity 281
Part IV: Our ability to change 313
12 The matrix of change 315
13 Making a difference 343
Bibliography 367
Index 377
Other books by Wayne Visser 390
