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Full Description
Broaden your professional horizons, expand the scope of your practice, and create new revenue streams
You are uniquely gifted in your ability to ease suffering and enhance quality of life. You help solve profound human problems and restore hope. Now, The Million Dollar Private Practice reveals how you can leverage your distinctive talents and expertise to dramatically expand your professional and financial horizons.
Building upon the premise that the key to building a million-dollar practice is expanding your services from "one to one" to "one to many," renowned private practice development consultant David Steele reveals his time-tested strategies for transforming the ways you think and work. You'll discover how to:
Choose your niche and "own" it
Develop business models custom-tailored to your unique talents and goals
Create new systems, products, and services that make a considerable difference in your clients' lives
Make "intangible" services tangible through branding and packaging
Create value through referral systems, affiliate programs, and joint ventures
Use creative marketing strategies designed for private practice professionals
Develop sales and enrollment strategies that dramatically boost your client base
Recruit, organize, motivate, and manage staff needed to build and run a million-dollar practice
Demonstrating that profits need not be the enemy of ideals, this insightful guide to professional development is an important resource for psychotherapists, family and marriage therapists, social workers, and all private practice professionals seeking creative ways to attract new clients and build their businesses.
Contents
Preface vii
CHAPTER ONE
Is a Million Dollar Practice Right for You? 1
CHAPTER TWO
Your Mission and Message 41
CHAPTER THREE
Owning Your Niche: The Platinum Rule of
Marketing in Action 67
CHAPTER FOUR
How to Create Services, Products, and Programs
That Promote Change 101
CHAPTER FIVE
Creative Business Models and Service Delivery Systems 121
CHAPTER SIX
Creative Marketing 145
CHAPTER SEVEN
Making the Sale, Getting the Client 189
CHAPTER EIGHT
Building Your Million Dollar Practice 225
Epilogue 255
Afterword 265
Appendix: Selected Resources for Building Your Million Dollar Practice 267
About David Steele 269
Notes 271
