- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
The Web is a powerful "money button" that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it's difficult to figure out which internet tools are the ones that will make your virtual register go "KaChing!" It's also important to create an overall strategy with these tools that will maximize your time and web usage.
Fortunately Joel Comm, one of the world's leading experts in making money online, delivers tips, tactics, and commonsense guidelines to customize your Internet approach with KaChing. From walking you through the best blogging tools for your needs to exploring the many avenues of Twitter, LinkedIn, and web networking, Comm demystifies the many options the Web has to offer—and helps you clarify your business strategy to better reach targeted audiences. KaChing will show you:
7 web content types that work together
People who can help you generate content that gets hits, mailing lists, and merchandising
Advertising strategies that connect you with contacts, partner sites, and customers
YouTube, webinar, and other online video tools
Branding approaches that speak to your customer base
Search engine optimization (SEO) tips that get your web site and business more attention
With case studies from a wide array of industries, branding concepts that help you focus your business voice and customer base, and ideas on how to expand your business into new areas, KaChing gives you the know-how that will build and maintain internet-generating income for years to come.
Contents
Foreword ix
Introduction—Creating Your Personal KaChing Button xi
Chapter 1 The New Web Order—How the Internet Has Brought Opportunity to Everybody 1
So, Just How Easy is It to Begin Building a Web Site? 4
From Blogging to KaChing 8
Chapter 2 Your Uniqueness Equals Cash 13
Choosing Your Niche 15
The Value of Your Niche—How Keywording Can Boost the Price of Your Passion 20
Niches are Nice, but Micro-Niches Create Nicer KaChings 23
You're Not That Unique—Building Your Community 25
The Seven Keys to Success 29
Chapter 3 Content is Not King . . . It is KaChing! 38
You Don't Have to Be a Writer to Write Valuable Content 39
Seven Content Types that Go KaChing 42
It's Not Just What You Say, It's How You Say It 51
Ghost and Guest Writers 51
Turning Your Content into KaChing 53
Chapter 4 Information Products—Selling Your Knowledge 83
Creating Killer Ideas for Your Information Products 86
Creating the Product 90
Writing Copy that Sells 106
Recruiting Your Affiliate Sales Team 110
Add a Shopping Cart to Your Site 113
The Big Launch! 114
Chapter 5 Earning from Affiliate Programs 123
So, What Exactly is an Affiliate? 125
Choosing Merchants That Match Your Market 126
Choosing the Products that People Want 130
Strategies for Affiliate Success 133
What The FTC's Guidelines Means for Affiliates 153
Chapter 6 Membership Sites—Turning Your Internet Business into a Passive Revenue Machine 159
What is a Membership Site? 160
What Do Online Membership Sites Have to Offer? 161
Pricing Your Membership: How Much is Too Much? 165
Creating Your Membership Site the Easy Way 167
Chapter 7 Coaching Programs 174
What is Coaching? 175
Strategies for Branding 177
How to Do PR for Mass Impact 183
Getting Started: Low-End Coaching 191
Kicking It Up: High-End Coaching 195
Chapter 8 Case Studies 200
Content Sites 201
Affiliate-Supported Sites 208
Information Products 211
Subscription Sites 215
Branding 216
Coaching 218
Conclusion 220
Other books by Joel Comm 223
Index 225
