NPOのためのインターネット管理<br>Internet Management for Nonprofits : Strategies, Tools & Trade Secrets (The Afp/wiley Fund Development Series)

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NPOのためのインターネット管理
Internet Management for Nonprofits : Strategies, Tools & Trade Secrets (The Afp/wiley Fund Development Series)

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  • 製本 Hardcover:ハードカバー版/ページ数 414 p.
  • 言語 ENG
  • 商品コード 9780470539569
  • DDC分類 004.678068

基本説明

Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques.

Full Description

The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service.



Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques
Includes chapters written by leading Internet professionals
In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications

Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.

Contents

Introduction: A Primer for Board Members and Nonprofit Executives ix
Ted Hart

About the Editors xvii

Part I Effective Management and Leadership Tools 1

Chapter 1 The ROI of Social Media 3
Beth Kanter

Chapter 2 Path to Managing Your Organization Using Online Tools 25
Michael Sola and Tim Kobosko

Chapter 3 E-governance is Good Governance 45
Dottie Schindlinger and Leanne Bergey

Chapter 4 Social Collaboration and Productivity 63
Russell M. Artzt, John Murcott, and Mark Fasciano

Chapter 5 Insight Tools for Surviving and Thriving 83
Roger M. Craver and Ryann Miller

Chapter 6 Demystifying Online Metrics 103
Steve MacLaughlin

Part II Managing Fundraising and Building Communities Online 129

Chapter 7 Managing Fundraising and Building Communities Online 131
Adrienne D. Capps

Chapter 8 The Nonprofit Leader's Volunteer Recruitment and Retention Strategies 159
Walter P. Pidgeon Jr.

Appendix 8A Highlights of America's Philanthropic and Volunteering Heritage 177

Appendix 8B Creative Marketing Example 179

Chapter 9 How Successful are Your Social Media Efforts? 181
Danielle Brigida and Jonathon D. Colman

Chapter 10 Social "Trysumers" 203
Marcelo Iniarra Iraegui and Alfredo Botti

Chapter 11 Social Networks 223
Philip King

Chapter 12 Prospect Modeling, Prospect Research 241
Lawrence C. Henze

Chapter 13 No Borders 269
Andrew Mosawi and Anita Yuen

Part III Making Technology Work for Your Organization 289

Chapter 14 Effective Web Design 291
Allan Pressel

Chapter 15 Multichannel Fundraising 315
Michael Johnston and Matthew Barr

Appendix 15A Competency Profile of a Manager or Director of Integrated Fundraising 339

Chapter 16 12 Steps to Protect Your Organization and Donors from Fraud and Identity Theft 345
Catherine N. Pagliaro

Chapter 17 Mobile Technology 367
Ben Rigby

Case Study Transforming Activists into Donors---Nicolas Hulot Foundation Case Study 385
Frédéric Fournier

Notes 399

AFP Code of Ethical Principles and Standards 407

A Donor Bill of Rights 408

Index 409

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