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Full Description
The Power of Framing shows leaders and managers how to tap into the power of language so they can persuade effectively and communicate credibly in today's business environment.
According to professor and management consultant Gail Fairhurst, through framing we define the meaning of "the situation here and now." Are we in a "crisis"? Is this situation merely a "cause for concern"? Should we be on "red-alert"? These are examples of how we frame the situations we face. When we connect with others through our framing, we shape reality. What's more, if we "manage meaning" when others are unable, we emerge as leaders.
Fairhurst draws examples from a wide range of sources including business, politics, sports, academia, and the arts to bring the concept of framing to life as an everyday communication skill. She includes a diagnostic instrument to help gauge your sensitivity to the framing concept. Fairhurst even dons her hat as an executive coach to tackle the common framing dilemmas that leaders face.
The Power of Framing challenges leaders to take it up a notch by viewing framing as:
A skill that leaders must master to communicate vision and set priorities
A science that shows leaders how to think on their feet and frame on the spot
An art form that leaders must hone like a craft with story, metaphor, argument, and visual images as their primary tools
A set of emotions that leaders must deploy to complement their message
An ethical response in order for leaders to achieve and maintain believability, and so much more
The Power of Framing is a must-read for today's leaders, managers, and all those aspiring to these jobs. Its easy-to-read style and practice exercises make this a book you'll turn to time and again to sharpen your most important communications.
Contents
Preface xiii
Who Should Read This Book xvi
Overview of the Contents xvii
Acknowledgments xxi
Chapter 1: The Reality of Framing 1
The Rules of Reality Construction 2
Test Your Framing Style 15
Framing Through Pictures? 24
Chapter 2: The Skill of Framing 29
Culture and Its Discourses 31
Mental Models 42
Core Framing Tasks 50
Chapter 3: The Science of Framing 61
Priming for Spontaneity 63
Building Complex Mental Models 77
Chapter 4: The Art of Framing 89
Framing as a Craft 91
The $1,000,000 Question: Combining Framing Devices 110
Chapter 5: The Emotion of Framing 113
Emotional Intelligence and Framing 114
Emotional Contagion and Framing 121
Emotional Regulation and Framing 127
Chapter 6: The Ethics of Framing 135
Ethical Codes and Why We Need Them 136
Creating Mindfulness 142
Moral Positioning 145
On Crucibles and Teaching Moments 150
Chapter 7: The Leadership Context of Framing 157
Context, Leadership and Framing 161
Now It Is Your Turn 181
Chapter 8: The Applications of Framing 187
Conversations 188
Framing for Campaigns 201
Glossary of Framing Terms 209
Notes 217
References 239
The Author 257
Index 259
