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基本説明
Uses real-world examples from Google and Snoop Dogg among others.
Full Description
The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common—from Microsoft to McDonald's to U.S. Steel—that helped them grow from small businesses to globe-spanning corporations?
The answer is "yes," and it's right here. The common thread between all big-growth companies is their reliance on the art of what online business pioneer Mark Joyner calls Integration Marketing to spur methodical, reliable growth from one level to the next. Joyner's Integration Marketing theory is a radically new business approach that has already built a fanatical base of tens of thousands of entrepreneurs who are using it to pull off what some are referring to as "business miracles" with a zero-dollar ad budget.
Now, Mark Joyner finally puts this amazing business-transforming methodology down on paper and shows you how to apply it to your own business, no matter its size. Integration Marketing is a simple, innovative, and effective system that helps you find hidden marketing opportunities, bring in a limitless supply of new customers, and grow your business steadily, predictably, and strategically. Most importantly, it takes the guesswork out of marketing by using predictive math to gauge the likelihood of success for any new marketing opportunity—before you commit time and resources to it.
Even better, once you put Integration Marketing to work in your business, the methodology will continue to work without any additional effort. No longer will you miss out on profit opportunities that are right under your nose. You'll be able to see your competitive battlefield clearly and develop a flexible, intelligent strategy that will keep your business in the black.
This isn't just some new buzzword for the same old ideas—it's a complete suite of strategic tools that make marketing accountable, reliable, predictable, and effective. It's not complicated and it's not a magic bullet; it's a straightforward, proven system for getting exactly what you and your business need to grow—more profit faster.
Contents
Introduction (Why the Business World Needs Another Buzzword) xiii
Part I The Idea 1
1 Digital New School Meets Profitable Old School 3
New School Gets Schooled ("Thank You, Sir. May I Have Another?")
2 A Real-Life Yoda on Billion Dollar Businesses 17
3 How Integration Marketing Transformed a Self-Confessed Geek into One of History's Most Influential People 31
4 Talking the Business Growth Talk 45
The Language of Integration Marketing (Part 1)
Part II The Strategy 55
5 Why Strategic Integration Marketing? 57
Three Magic Words
6 Taking That First Step Forward 67
Creating Your Integration Marketing Growth Strategy
Part III The Mastery 75
7 More Words that Matter 77
The Language of Integration Marketing (Part 2)
8 Minimizing Guesswork, Maximizing Growth 89
Using the Integration Marketing Score
9 Google, Snoop Dogg, and Some Bling-Bling 105
Clever Integration Marketing Tactics Everywhere You Look
Extra Credit 115
10 One More Benefit 117
Integration Marketing as Ecology
Appendix Integration Spottings 125
Index 131
