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Full Description
Readers preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry. This new edition gives readers the foundation they need to thrive in today's hospitality industry, covering everything from finance to operational issues. The Eighth Edition of Introduction to the Hospitality Industry features both historical perspectives and discussions of new trends in a variety of sectors of the hospitality business, including food service, lodging, and tourism.
Additional international examples of hospitality and tourism operations have been included throughout the text. This book covers all the latest trends, challenges, and opportunities in the hospitality industry. Readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them.
Contents
Part 1. Perspectives on careers in hospitality 1 Chapter 1. The hospitality industry and you 3
Chapter 2. Forces affecting growth and change in the hospitality industry 33
Part 2. Food service 61
Chapter 3. The restaurant business 63
Chapter 4. Restaurant operations 103
Chapter 5. Restaurant industry organization : chain, independent, or franchise? 127
Chapter 6. Competitive forces in food service 159
Chapter 7. Issues facing food service 183
Chapter 8. On-site food service 213
Chapter 9. Lodging : meeting guest needs 257
Chapter 10. Hotel and lodging operations 293
Chapter 11. Forces shaping the hotel business 333
Chapter 12. Competition in the lodging business 367
Part 4. Travel and tourism 405
Chapter 13. Tourism: Front and center 407
Chapter 14. Destinations: Tourism generators 437
Part 5. Hospitality as a service industry 483
Chapter 15. The role of service in the hospitality industry 485
