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基本説明
邦訳 (旧版) ：1986年・ダイヤモンド社
Full Description
Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, "Strategic Market Management", helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.
Contents
Chapter 1 Strategic Market Management: An Overview Part I STRATEGIC ANALYSIS Chapter 2 External and Customer Analysis Chapter 3 Competitor Analysis Chapter 4 Market/Submarket Analysis Chapter 5 Environmental Analysis and Strategic Uncertainty Chapter 6 Internal Analysis Case Challenges for Part I Part II CREATING AND IMPLEMENTING STRATEGIES Chapter 7 Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability Chapter 8 Alternative Value Propositions Chapter 9 Building and Managing Brand Equity Chapter 10 Energizing the Business Chapter 11 Leveraging the Business Chapter 12 Creating New Businesses Chapter 13. Global Strategies Chapter 14 Setting priorities for Businesses and brands-The Exit, Milk, and Consolidate Options Chapter 15 From Silos to Synergy-Harnessing the Organization Case Challenges for Part II - Hobart - Dove - Competing Against Wal-Mart - Contemporary Art - Sony vs. iPod Appendix: Planning Form
