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基本説明
Provides concrete ways for anyone to improve their leadership, even those who aren't "natural" communicators like Herb Kelleher or Jack Welch.
Full Description
Discover how to connect with and inspire employees throughout an organization. Improve your leadership skills -- even if you aren't a "natural" communicator -- with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organization's communication to the outside world. Bob Matha (Chicago, IL) has 30 years of experience in business communications as a consultant and executive. Macy Boehm (Chicago, IL) has spent 15 years in business communications. Matha and Boehm are principals of Basics 3, a leadership communications consulting firm, and also serve as senior internal communications advisors to clients of Ogilvy Public Relations Worldwide.
Contents
Foreword. The Authors. Acknowledgments. Introduction. 1. The Power of Communication. On Strategy Communication Cuts Through Babble. Effective Communication Gets Results. Why Communication Makes a Difference. Summary. 2. On Strategy Communication: An Overview. The Action Equation. The People Channel. Summary. 3. Do: What Do You Need Employees to Do? The Elements of On Strategy Direction. Setting a Clear Path for the Land of Oz. Summary. 4. Know: What Do Employees Need to Know to Take Action? They Need to Know Why. Who Needs to Know? The Land of Oz Knows. Summary. 5. Feel: What Do Employees Need to Feel to Take Action? Be an Organizational Psychologist. Getting the Insights You Need. The Land of Oz Gets Emotional. Summary. 6. The "Why Nots": What's Getting in the Way? The Behavior Chain. Addressing a "Why Not". Be an Organizational Archeologist. The Land of Oz Confronts Its Demons. Summary. 7. Package: Turn the Action Equation into a Conversation. Conversations Are "In the Moment". The Memory Issue. The Conversation Platform. The Land of Oz Gets Ready to Roll. When Issues Are the Issue. Summary. 8. Align: Make Sure All Leaders Are On Strategy. Don't Be Fooled. Start at the Top and Work to the Front Line. Promote Open Discussion at Multiple Levels. Include Informal Leaders in the People Channel. Summary. 9. Equip: Give Leaders the Tools They Need to Communicate On Strategy. Train Leaders as if Strategy Depended on It. Support Local Leaders and the People Channel. Recognize and Strengthen the Weak Links. Complementary Leader Assignments. Summary. 10. Drive and Support: Orchestrate and Sustain On Strategy Conversation. Create a Drumbeat. Maximize All the Vehicles Available. The Conversation Platform as a Filter and Focus. To Raise the Volume, Run a Campaign. How Communication (the Function) Can Help. Summary. 11. You: The Top Leader's Role. Expect a Lot. Measurement. Reward, Recognize, and Hold Accountable. Prioritize. Lead by Example. 12. "How to" Resource Guide. Conducting Discussion Groups. The Memory Game. Alignment Interviews and Snapshot. The Consider-Dialogue-Solve Process. Conducting a "Red Face" Test. Identifying Informal Leaders. Selecting Vehicles: Opportunities Abound. Glossary of Terms. Notes. Index.
