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基本説明
Provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to pro-actively manage environmental issues and realize the business benefits of going green.
Full Description
The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. Good to Green provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to pro-actively manage environmental issues and realize the business benefits of going green.
Contents
List of Figures, Tables and Case Studies vii
Preface xi
Acknowledgements xv
Introduction 1
Changing Concerns 4
Changing Management of Environmental Issues 7
Follow the Money Trail 12
Guiding Principles 18
Key Websites 26
Related Reading 27
Chapter 1: Executing a Green Strategic Plan 31
Leadership 33
Reference Points 42
Strategic Vision 47
Scanning the Business Environment 50
Key Market Influencers 53
Methodology for Risk and Opportunities Assessment 58
Putting All the Pieces Together 65
Recent Missteps? 68
Chapter 1 Take-aways 73
Chapter 2: (Mis)Management Systems 85
Environmental Management System Silos 86
Compliance Framework 87
Ownership, Collaboration and Communication 97
IT to the Rescue? 98
Chapter 2 Take-aways 103
Chapter 3: "Green" or Just "Good" Design 111
Fundamentals of Eco-design 114
The Role of Government 121
Adapt or Die 123
Chapter 3 Take-aways 138
Chapter 4: Green Marketing: Moving Green Products to the Mainstream 157
What Is Really Happening? 158
The Status of Public Opinion in Different Regions 160
What Is Green Marketing? 168
Green Marketing Claims 177
Chapter 4 Take-aways 181
Chapter 5: Supply Chain Drivers 189
So What? I Just Pay a Little Fine 192
Common Pitfalls 194
Role of Government Legislation/Policies 202
How Are Organizations Influencing Suppliers? 204
Examples of Logistics Optimization 211
Chapter 5 Take-aways 214
Chapter 6: What Are the Alternatives to Petroleum? 229
6Conservation You Mean We Have to Behave Like Europeans? 234
Energy Value Chain 241
What Are the Energy Options? 242
Government Influence or Meddling 274
Show Me the Money 291
Chapter 6 Take-aways 293
Chapter 7: Emissions Trading 301
The Business Case for Action on Climate Change 302
Emissions Trading for Dummies 310
About Carbon Markets 323
The Future of Trading 331
Chapter 7 Take-aways 333
Chapter 8: Managing Human Resources to Nurture a Culture of Innovation 339
A Framework for Discussion 340
Evolution of the Talent Problem 341
Sustainability and Human Capital Management 344
Types of Workers 346
HR Processes on the Supply Chain 349
Innovate or Die 351
Innovation s Return on Investment 352
Chapter 8 Take-aways 356
Chapter 9: Road Map for the Future 361
Trends/Forecasts 361
Business Opportunities 371
Chapter 9 Take-aways 389
Authors' Comments 391
Bibliography 394
APPENDIXES
A. Examples of Eco-Design and Green Procurement Legislation/Policy 411
B. List of Acronyms 430
Index 432
