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Full Description
In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running.
Completely revised and updated to reflect today's dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a business plan is. It explains why certain information is required, how it may best be presented, and what you should be aware of as both a preparer and reviewer of such a proposal.
Divided into three comprehensive parts, The Ernst & Young Business Plan Guide, Third Edition outlines the essential elements of this discipline in a straightforward and accessible manner. Whether you're considering starting, expanding, or acquiring a business, the information found within these pages will enhance your chances of success.
* Advice on how to write and develop business plans
*
A realistic sample plan
*
All new sections on funding and financing methodswith provisions for restructuring and bankruptcy
*
Tips for tailoring plans to the decision makers
Contents
Acknowledgments vii
Preface ix
A Dedication to Entrepreneurship and the Entrepreneurs of America xiii
About the Authors xv
About Ernst & Young's Strategic Growth Markets xvii
The Ernst & Young Entrepreneur of the Year Program xix
PART I The Purpose of a Business Plan
Chapter One The Business Plan 5
Chapter Two Who Reads the Business Plan? 21
Chapter Three Legal Forms of a Business 37
Chapter Four Due Diligence 57
PART II An In-Depth Look at a Business Plan
Chapter Five Contents 69
Chapter Six Executive Summary 71
Chapter Seven General Company Description 79
Chapter Eight Products and Services 83
Chapter Nine Marketing Plan 91
Chapter Ten Operational Plan 125
Chapter Eleven Management and Organization 143
Chapter Twelve Major Milestones 169
Chapter Thirteen Structure and Capitalization 173
Chapter Fourteen Financial Plan 183
Chapter Fifteen Confidentiality Agreements 211
Chapter Sixteen Further Considerations 213
PART III Other Resources for Entrepreneurs
Chapter Seventeen Resources for Entrepreneurs 223
Chapter Eighteen Conclusion 225
Index 227
